Technology has become a part of our lives today so much so that it is a convenience that people cannot stay without. Technology has an immense contribution in making our lives smoother and simplistic in nature. As a successful businessman if you wish to survive for a long span of time, then it is important that you adapt your business with the changing trends of technology. The online world has changed the concept of consumerism and the market dynamics as well. Considering this fact that everything is available online, it is important that you shift your business online as well.
It is entirely because of these changing trends that several restaurants have started the system of allowing patrons to place their food order online and get it delivered at their doorstep. As a successful restaurant owner the time has come to welcome these changes and start marketing for online ordering in your restaurant.
Giving consumers this feature is definitely a refreshing change and for them it is indeed a delight to use. But thinking from consumer’s point of view, it is natural that they will be concerned about the safety of the payment gateway. As professionals, you need to create the payment portal which is a secure zone for customers to feel safe sharing their credit card details.
The need to create a safe payment option is important and that is what professionals are focused on providing customers. It is important to add a few finishing touches that will make a big difference and ease the process of making online payment.
- The flow of order reaching the restaurant through online ordering system needs to be smooth from various devices whether Smartphones or Tablets. The software design needs to be simplistic in nature so that users can easily comprehend the process. The steps should be kept minimal so that users don’t get bored easily. However, the steps should be the same in all devices so that users experience the same ease in using it.
- The steps can be made simplistic by keeping a tab of customers who are using this online food ordering system. Maintaining a directory will allow existing users to skip the steps of filling their details. It will help users to jump directly into placing their order while their details automatically pop up.
- This system also needs to incorporate the auto reconnect whereby users get to know about their payment details PCI vaulting. This process is considered to be a state of the art security system that software designers have come up with. The credit card information of customers is tokenized in the payment gateway that is responsible for the PCI vaulting. The same payment gateway is opened to existing customers who are using the same credit card.
Payment options have been a major concern among customers and probably the only area of concern for them before using online food ordering for their comfort. Now that the issue has been raised and the needful security system is also taken into concern, it is a relief for patrons. A water tight security system is the solution to the concerns of customers planning to avail this option.