A tweet from user Burno Zupan went viral, garnering 40,000 likes showing four photos of "influencers" taking selfies at Chernobyl, saying, "Meanwhile in Chernobyl: Instagram influencers flocking to the site of the disaster".
"If you visit, please remember that a awful tragedy occurred there", he continued. The image of Baessler suited up in hardhat and mask in the control room of the "destroyed unit 4 of the Chernobyl Nuclear Power Plant", contrasted starkly with the bikini and fitness pics she nearly exclusively posts.
Chernobyl creator and writer Craig Mazin is aware of the spike in tourism to the area, though he made a decision to take to Twitter to encourage everyone to please, you know, be respectful since a large number of people actually died there.
A viral tweet featuring numerous tourists to the site characterized the photos as being taken by "Instagram influencers".
"People died there in a very horrific way - have some respect", one follower hit back at an Instagram influencer. Comport yourselves with respect for all who suffered and sacrificed.
Other Instagrammers have commented on the influencers photos describing them as "disrespectful in the extreme".
The Chernobyl nuclear accident on April 26, 1986 killed two plant workers.
Sergii Ivanchuk, director of SoloEast Travel, that organises trips to the nuclear power plant and its surrounding areas, revealed that trip bookings for May of 2019 were 30 percent higher than May of 2018, and were only on the up for the next three months.
Various tour companies offer guided trips into the "exclusion zone", which covers an area of more than 4,000 square kilometers around the nuclear power plant.
Another Instagrammer shared a picture of himself posing with his leg in the air in front of a Ferris wheel near the site.
According to The Sun, the insensitive Instagram posts are part of a rise of "dark tourism" were tourists visit locations of a dark history.
Craig Maizen, the American show-writer of the miniseries "Chernobyl", was tempted to issue a warning urging viewers and fans to respect the site and remember the horrific tragedy while visiting the place. But the site has been open to tourists since 2011, when authorities deemed it safe to visit.