The move also comes at a time when there are global concerns around data privacy and how some of the world's top internet companies had been illegally harvesting user information without taking subscribers' consent. Instead, Facebook will be running ads online and if you click on one, you can register to download Study.
Earlier this year, it was revealed that the social media giant was secretly paying people to install a "Facebook Research" Virtual Private Network (VPN) that was letting the company access user's data.
Facebook said it is not collecting user IDs, passwords or any content like photos, videos or messaging. The description mentions that "Transparency" is a major part of the project. Transparency and handling people's information responsibly have guided how we've built Study from Facebook. Once identified, it will most likely copy those features and integrate them into its platform as it did before with Snapchat's stories. While the terms surveillance and Facebook have often been used together in the past, stirring all sorts of controversies, the company has launched a new program called Study from Facebook that's slightly different from Facebook Research, discovered a few months ago.
App features that you employ.
The research app allows users who are 18 and older to participate and can be opted out anytime they want. The social media giant has been frowned upon (to put it lightly) for the way it handles user data.
"Approaching market research in a responsible way is really important". Facebook already has the advantage when setting up such market research, Cottrell said - not many other companies could release a similar service and get as many participants as Facebook is bound to.
Facebook says that the program is created to help it to "learn which apps people value and how they're used" so that the company can "build better products for the Facebook community". However, the post does not mention how much a user will be paid for sharing his phone's information, which Facebook promises will not be given out to any outside company, or third-party developers.