'Stranger Things'' Season 3 excites fans with a sneak-peek clip

Iceland supermarket and Coca-Cola

FAMOUS FREEBIES Iceland is giving away Coca Cola bottles this week

Stranger Things creators The Duffer Brothers directed a new trailer for the Netflix series that doubles as a commercial for the drink and will be played in select movie theaters starting May 24.

Mike, played by Finn Wolfhard, and Eleven, played by Millie Bobbie Brown, are now coupled up, as are Lucas (Caleb McLaughlin) and Max (Sadie Sink). Coke will help promote the show by putting "Stranger Things" labels on bottles and cans. A good portion of the show follows their adventures in another realm called the Upside Down.

Sexual tension is ramped up a notch when Billy makes his way over to the ladies and compliments Karen on her bathing suit: "Dig the new suit Mrs. Wheeler", to which she responds with very sultry: "Thank you Billy", in a sultry tone.

And speaking of great characters, season 2 introduced a few new characters into the fold that only added to the magic of the series - and who will be returning again for the shows third season.

"The partnership with Coke gives Netflix the opportunity to reach a massive audience via one of the most recognizable brands in the world in a deeply authentic way", said Barry Smyth, head of Netflix global partner marketing, in a release. "Executives from Netflix visited the Coca-Cola archives in Atlanta a year ago to study New Coke packaging, memorabilia, advertising and more to ensure the script accurately reflected historical events and that all props and visuals stayed true to the time period".

Coca-Cola's ambitions are more modest this time around. Accordingly, the Coca-Cola company developed a new Coke formula, essentially Diet Coke sweetened with HFCS rather than aspartame.

I've heard the story about New Coke for years, about how it was a terrifying, monstrous disaster that everyone hated, sort of like the Demogorgon. "When Netflix told us Season 3 was going to be set in the summer of 1985 - with the tagline that "one summer could change everything" - that rang so true for us", Oana Vlad, director of Coca-Cola Trademark, Coca-Cola North America", said.

The third series of the hit Netflix show Stranger Things is set to hit screens in less than two months and today, in the lead-up to the season's arrival, Netflix has released a new cryptic trailer.

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