They looked at what Marvel has done with its comic books and super hero movies and drew inspiration from it.
That's the idea behind PlayStation Productions, a new Sony studio that's working to adapt PlayStation's many cherished video game franchises for film and television. Partnering with Sony Pictures will allow the studio the time to make the projects that they hope will live up to the quality of their video games. For the last year and half, two years, we've spent time trying to understand the industry, talking to writers, directors, producers.
Many directors and screenwriters "didn't understand that [game] world or the gaming thing", Layden said, arguing that they frequently do little more than retell a game's plot.
Unlike most video game adaptations that are usually developed when a game studio licenses its IP out to a movie studio, Sony will be producing these projects in-house through Playstation Productions, with sister company Sony Studios distributing the films.
While you'd be forgiven for having some reservations about a studio dedicated to videogame movie adaptations - you know, those films that often tank at the box office - but Sony's heart seems to be in the right place here. Rather than shop that IP out to other studios, Layden says that it's better to, "develop and produce for ourselves". The answer is, you don't. "One, because we're more familiar, but also because we know what the PlayStation community loves", Qizilbash said. But Sony Interactive believes that in their own hands, they could have better luck at breaking the video game movie curse. The production of all PlayStation Productions content will be handled by themselves giving them full autonomy.
According to Layden, a number of titles are already in production, though he says that the new studio won't follow a set cadence for releasing those films like you've come to expect from, say, Marvel Studios.