The free software update is being rolled out through the day to app stores and can be installed manually.
However, consumers will still be able to mix and match voice control through multiple devices: For instance, one could set up one Sonos One to work with Alexa and another with Google Assistant, or make Alexa the default assistant and then query the Google Assistant with a Home Mini. Sonos has wanted to bring multiple voice assistants to its products, that way it is able to appeal to all of its users. This is all part of the Google ecosystem - ask Google Assistant for directions and have them sent directly to an Android phone.
Google services are blocked in mainland China, but there are still millions of Chinese speakers across the world with access to Google Assistant. This includes connecting to the Google Assistant for smart home devices, such as talking to Philips Hue lights and other Assistant-enabled devices, such as security cameras, too.
Once my devices receive the update, I'll report back if there are any issues.
The rollout starts in the US and then will expand support to the UK, Germany, Canada, Australia, France, The Netherlands and more over the coming months.
At launch, Google Assistant on the Sonos app can be used to control music on Spotify, YouTube Music, Google Play Music, Pandora, TIDAL, TuneIn, iHeartRadio and Deezer.
If you're in the USA, you can activate the Google Assistant from inside the Sonos app. Additionally, you can use the Google Assistant support to get answers and manage tasks like hearing a daily brief, flight information or commute time, plus setting alarms, timers, and pulling up calendar appointments.
Think of the Sonos One and Sonos Beam as a Google Home, now.
Sonos also supports Assistant features like continued conversation (so you don't have to keep saying "Hey Google") and broadcast mode.
Today we're the first company to have two voice assistants working concurrently on the same system, a major milestone for the industry. Known for delivering an unparalleled sound experience, thoughtful home design aesthetic, simplicity of use and an open platform, Sonos makes the breadth of audio content available to anyone. A handful of small missing features will be added later as they work out the details, Sonos and Google said.