Another way of expanding its presence in the offline retail, Mi Kiosks will even eliminate operational and cost inefficiencies and the products will be priced just the same as on Mi.com and in offline retail.
The Mi Express Kiosk is created to accept all forms of payments across credit cards, debit cards, cash and UPI, making it convenient and hassle-free for customers to purchase their smartphones.
Xiaomi says that all technology equipping Mi Express Kiosks has been researched and developed in India, further extending the brand's commitment to India.
There are two ways to purchase Xiaomi's products. These kiosks are vending machines that will allow users to quickly purchase Xiaomi smartphones and mobile accessories at a location near them.
Vending machines are a marketing strategy that can be very effective when done right. The kiosk will also have a slot to print the billing receipts. "The kiosk has a capacity of almost 200 smartphones", Xiaomi India said in an e-mailed response to PTI. So if you happen to live around, you can visit the Express Kiosk and try the experience for yourself.
Will this strategy work in India? The vending machines would be available between 10 am to 8 pm in India, with promoter staff available to assist during those hours.
These vending machines will be present across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls.
The concept of Mi vending machines has been around in China since previous year and has been a successful one, to say the least. The procedure will be a little faster and you don't have to wait for your device after successful payment.
With the introducing of Mi Express Kiosks, Xiaomi India becomes the first brand in the Indian tech industry to come up with an innovative e-commerce business model that is both cost-effective and scalable. The company will add more payment options after its availability. Only time will tell where this intent gets them to.