Oliver Heckmann, Google vice president of engineering for Travel and Shopping, told reporters today the newly announced changes aren't about simply trying to match rivals and are instead an opportunity to give consumers a richer, more convenient way to find relevant information.
Google has been testing ads on Discover since last fall, when it said more than 800 million people were using the feature monthly.
Google's moves to bolster its position in travel is created to drive further searches and potential "higher-qualified leads" for its partner companies, such as airlines and hotels - "so people will recognize Google as a place where I do travel research", Holden said.
In the coming few months, Google also plans to make accessible your trip information, including hotel and restaurant reservations, in Google Maps as well. At Google I/O 2019, Google showed how the Assistant would ...
The company showed a rolling stream of ads from sites like furniture retailer West Elm under the Google search bar.
These changes come in response to questions about Google's business model in light of robust advertising competition from the likes of Facebook and Amazon, with the former now pushing deeper into e-commerce and the latter offering consumers a way to search for and buy products in a way that bypasses Google altogether. Which makes moves like finding new places to sell and display ads certainly understandable - or, at least, not unexpected. It's even devoting some workers to customer service to back up the products it features with shipping and other guarantees.
According to Google, consumers expect useful, swipeable, and visual experiences from their ads.
The company announced the these plans at a Marketing event in San Francisco Tuesday, where it also launched shoppable ads for a number of other services, including Discover, the curated newsfeed previously known as Google Now.
Shopping ads is another new advert feature from Google which will be introduced soon to a wider amount of Google platforms such as Youtube, the Discover feed and Google images.