Disney+ will combine offerings from powerhouse brands including Pixar, Marvel, and Star Wars with content from Hulu and sports network ESPN.
The Walt Disney Animation Studios will be releasing a documentary series titled "Into the Unknown: Making Frozen 2", which will explore the making of one of the most highly anticipated Disney films of all time.
Netflix is racing to commission its own programming to fill the looming void: it is focusing more than 85% of new spending on original content, and is expected to spend as much as $15bn on making and licensing film and TV shows this year.
Marvel Studios is also working on animated series "What If", based on a past Marvel Comics series that featured out-of-continuity stories with unusual team-ups or alternate versions of previous tales.
Similar to Netflix you'll be able to enjoy Disney+ movies and shows on connected TV and mobile devices via the Disney+ app. The big news is that it will indeed be priced lower than Netflix at $6.99 and it will launch in the US market on November 12, 2019. I love the idea of Marvel expanding their characters with series so we can see more of our favorites in a new context and not be limited to their few lines in a movie (Bucky Barnes, for example, has not even had 1 hour of combined screen time in the entire Marvel Cinematic Universe, so ... this will be fun).
Netflix has until now shown a clean pair of heels to all-comers, but is facing a much stiffer test as the Hollywood studios pull their content to boost their own planned rival streaming services.
So how will the product itself work?
Also gearing up for streaming launches are: WarnerMedia, which owns studio Warner Bros (Lord of the Rings, The Lego Movie), HBO, and the rights to Netflix's biggest show, Friends; and Comcast's NBC Universal, owner of the United States version of The Office - another Netflix hit - as well as Jurassic World and Fast and Furious maker Universal. Users will have the ability to create custom provides where they'll receive personalized recommendations based on past experiences and preferences.
Following its U.S debut, Disney+ will rapidly expand globally, with plans to be in almost all major regions of the world within the next two years.
You'll also be able to download content that you can access offline when you're not connected to data or wifi.
Recent and upcoming Disney theatrical releases will also have an exclusive streaming home on the service, including Captain Marvel, Dumbo, Avengers: Endgame, and The Lion King. Will you sign up at the $6.99 price point?