World´s biggest Primark to open in Birmingham

Inside the new Primark

Inside the new Primark

Spanning 160,000 square feet, it is the biggest of the high street retailer's 365 stores across Europe and the US.

Primark's new Birmingham store opened it's doors today for the first time.

The huge store has even bagged itself a Guinness World Record for the world's Largest fashion Retail Store.

The shop comes complete with a Disney-themed cafe, barber shop and beauty studio.

And for sartorial sorts yearning for something a touch more bespoke, a custom lab will print personalised T-shirts and other garments.

The store, opening on Thursday, will also offer shoppers the opportunity to donate pre-loved clothes and shoes - of any brand - for recycling.

But the main attraction for shoppers is the mass of affordable fashion from women's, men's, accessorises, homeware and kids wear.

"They can spend time with friends and family, eat great food, recharge and have fun, and find everything under one roof including fashion, beauty and homewear - all at an fantastic price".

The store employs more than 1,000 people, and has seen the creation of 500 new jobs. "We've been in this great city since 2002 and have witnessed its incredible transformation, including the opening of the Bullring in 2003 and Grand Central in 2015". The employees at Birmingham High Street will also enjoy a new "comfortable, open and modern back of house area", with a kitchen and bright décor in their own Recharge Café.

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