The company announced this week it's launching its ad-supported version of YouTube Music for free in the country, as well as YouTube Music Premium, its subscription that offers background listening, offline downloads and an ad-free experience for ₹99 a month.
With YouTube Premium officially going live in India, along with YouTube Music Premium, you might be wondering, whether the extra amount of money (Rs 129 per month) is worth putting in, just to enjoy your daily dose of music or video.
Further, the company has also said that the Google Play Music subscribers will get the YouTube Music Premium subscription as part of their subscription each month. YouTube Music will come with songs, albums, playlists (genres, mood, activity and language based) and artist radios, remix catalogs, covers and music videos.
"For the first time, all the ways music moves you can be found in one place"-this is how YouTube is explaining the YouTube Music to be".
To be honest, it makes more sense economically, to just get the YouTube Premium, wherein you get Music Premium and various other features as an add on instead of just Music Premium.
YouTube has delightful news for the Indian user base as it is expanding its universe of music with the introduction of its fresh new made-for-music app YouTube Music to India.
So is YouTube Music a paid service then?
Users can search for descriptions, lyrics and even emojis to find the tracks they want to listen to. For instance, if you are in the gym workin' out or escaping during your daily commute, you will get well-curated songs YouTube Music app.
The music streaming space in India is getting crowded with JioSaavn, Gaana, Spotify, Amazon Prime Music, Wynk, SoundCloud, Google Play, Apple Music and now, YouTube Music, all fighting for a piece of the pie.
YouTube Premium earlier known as YouTube-Red allows users to watch an extensive collection of movies and TV series.
Lyor Cohen, Global Head of Music, YouTube said: "India is where the multi-lingual music scene thrives". The world of music is your oyster with YouTube Music Premium. Their Offline Mixtape will also automatically download up to 100 songs they love onto their mobile device.
And, with annual growth rate of 1.6%, revenue from the music streaming industry in India is expected to burgeon to $227 million over the next four years.
Now that YouTube Premium South Africa is available, will you be signing up for the service? This is the most legal way to download YouTube videos. It also includes membership to YouTube Music Premium. The YouTube Music Premium is now available for 99 per month.