Instagram users woke up this morning and were shocked to find they appeared to be significantly less popular than they were yesterday. However, major Instagram personalities like Selena Gomez lost nearly 2 million and Ariana Grande lost nearly 3 million.
Some suspected a "purge" of spam or bot Instagram accounts. We've individually confirmed this with Instagram representatives as well.
In November, Instagram said it would "begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity".
'We're taking a number of steps to limit this kind of unwelcome behaviour.
'Since the early days of Instagram, we have auto-detected and removed fake accounts to protect our community'.
Instagram is working to resolve an issue that is causing some users to see changes in their follower numbers.