Apple Wants 50% of Publishers' Revenue for News Subscription Service

Apple Event March 25

Credit Echilon

Some information was circulating through the rumor mill today, pointing that Apple was preparing a mid-March hardware event that would reveal some new products from the company. According to a report in The Wall Street Journal, Apple has been in talks with publishers about a subscription news service that would be a new paid tier of its existing Apple News app. Whether Apple's new subscription service will prove advantageous enough to attract major publishers remains to be seen.

Apple is planning to hold a special event on March 25 during which it's expected to share details on its rumoured subscription news service, according to a new report from BuzzFeed. Last year, the company unveiled the iPad 6, the first-ever low-priced slate from the manufacturer to feature support for the Apple Pencil, on March 29.

Apple is bidding to retain around half of all revenues generated by the subscription service, which would allow subscribers to read unlimited content from publisher partners in return for a monthly fee, thought to be around $10 per month. It's unclear if Apple's movie and TV streaming service will also launch in Canada in April.

The report comes hours after The Wall Street Journal reported that Apple has run into resistance during negotiations with top news publishers over the terms of its subscription news service.

The source behind the My Smart Price report says that Apple is working on a few "exclusive features" for the AirPower, but that they will "not be available until iOS 13 is released".

The New York Times declined to comment.

Back in late January, The Globe and Mail reported that Steve Maich, the former senior vice-president of publishing at Rogers, will lead Apple's News operation in Canada.

In addition to asking for a revenue cut that is way higher than what App Store publishers must pay, Apple is also asking for select publishers to commit to using the news platform for a minimum of one year.

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