Fitbit's New Health Tracker Is Only Available Through Employers And Health Insurers

Fitbit's upcoming fitness tracker leaks in colorful images

Fitbit Has a New Activity Tracker. But You Can't Buy It in Stores

Fitbit has quietly launched a new fitness tracker that is meant for select companies and health insurance members.

The price is not available publicly as it varies from provider to provider, but the device is available in two versions - the Inspire which mainly offers movement and sleep tracking and phone notifications, and the Inspire HR, which also adds heart rate tracking and connected Global Positioning System. The company launched a new product called Fitness Inspire on Friday, a new solution for employees and health insurance members.

How much it costs is a mystery, but that's most likely because it'll vary from deal to deal depending on how many employees need one and - let's be honest - the turnover of the company in question. It comes with a touchscreen display and can be used while swimming. The Fitbit Inspire HR can also track sleep stages (light, deep, REM) and can record real-time pace and distance via your smartphone's Global Positioning System. It's water immune as much as 50 meters, guarantees as much as five days of battery life, and is available in black and sangria color choices.

Fitbit Inspire's HR variant includes heart rate tracking and a couple of other features. While the product listing for the Inspire HR says that it comes with a silicon band, the Inspire has a clip accessory which is sold separately. These special trackers are exclusively available through the corporate affiliates of Fitbit, wellness partners, insurance health plan providers and also health system partners. A handful of pictures leaked by TechnoBuffalo reveal what appears to be a kid-friendly fitness tracker. The images show that the tracker will be available in vivid colors like blue and pink. Both the new trackers aim business users.

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