Facebook has acquired GrokStyle, an artificial intelligence startup that helps users shop for furniture. The deal was confirmed to Vator by Facebook spokesperson Vanessa Chan, after having first been reported by Bloomberg.
In Facebook not told how to use the technology GrokStyle, but said: "We are pleased to welcome GrokStyle in Facebook".
Facebook could use the underlying AI technology and GrokStyle's employees to bolster its own efforts in the field. "Their team and technology will contribute to our capabilities AI".
On its website, GrokStyle said it is "winding down" its business, but that it is "moving on as a team" along with its technology.
Before it shut down, the startup GrokStyle specialized in visual search to help consumers find retail items like a stylish chair or table. The company is known for technology that allows shoppers to search for furniture and other items by taking photos with their phones. It also mentioned that it "will continue using our AI to build great visual search experiences for retail".
Facebook-owned Instagram also launched something similar in 2016, introducing new tools to allow retailers to more easily sell their goods via their posts, and for users to find out how to buy them, through shoppable tags. Last year, the company partnered with Ikea on its augmented reality furniture app.