Spotify is taking measures against ad block users by banning or suspending their accounts, according to its updated Terms and Conditions of Use policy. This development was a long time coming, as Spotify revealed last March that two million free users were using third-party tools to get around ads. But for some apparently nearly the entire catalogue of music in the world for free isn't enough and they need to block ads - essentially killing any profit for the Spotify team and most importantly the artists and labels. They can detect, investigate, and deal with "artificial manipulation of streaming activity".
Until now, listeners who broke the rules had their accounts suspended, and were sent a warning via email.
KitGuru Says: While I pay for Spotify thanks to its intuitive layout, increasing competition from YouTube Premium and other services means that the platform really needs to innovate quicker in order to remain relevant.
Spotify account users who are using ad blockers and are flagged by the music-streaming platform are expected to be disabled by March 1, 2019.
It's an aggressive but important change as Spotify experiences one of the most notable inflection points in its history.
Spotify also announced this week that it was making significant headway on its podcasting ambitions by acquiring Anchor and Gimlet Media, the latter of which includes podcasts such as Reply All and Crimetown. For a business the size of Spotify, that's a serious problem.