Offering what sound like iterative updates in 2019 could prove to be a controversial decision on Apple's part.
According to The Wall Street Journal, Apple will launch three iPhones this fall, including a successor "to the struggling XR", as the Journal calls it. The company has had a troubling 2018 because of the dwindling iPhone sales in China and other markets. While the XR's successor is said to retain the LCD display of the 2018 model, the 2019 XR will reportedly get the dual-lens camera system that is now only found on the iPhone XS series.
Sony last month said it was ramping up production of next-gen 3D sensors for mobile cameras after having received interest from manufacturing partners.
The dual-camera on the iPhone XR successor looks good and makes sense, but we're still unconvinced by the triple-camera block on the rear of the XI.
Apple, like other handset makers, has been grappling with the reality that consumers aren't upgrading their phones as often as they once did.
The XR has struggled to take off since it was launched in October a year ago.
While Apple reportedly plans new cameras as the standout features of its 2019 smartphones, the company may also remove features to cut costs. Mr Cook also acknowledged that consumers in other markets are not buying as numerous latest iPhones.
Why it matters: Apple for years has influenced the direction of the smartphone industry. Apple's branding has been a mess as of late, so it's all very fuzzy. Also, rivals, including Samsung and Huawei, continue to tweak the rear-camera setups on their flagships, putting triple- or quadruple-camera systems in some of the newest models.