Other 2019 Samsung Smart TVs will offer an improved AI algorithm that leverages subscription services, favourite content and TV viewing habits, while the Universal Guide makes it easier for users to find the ideal show.
Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism.
"LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed", said LG.
This year, companies including LG, Samsung, and Sony showed-off their latest prototypes at the annual consumer electronics show. The never-before-seen user experience gives home TV viewers infinite possibilities in designing their flawless viewing space. That means 120Hz and AI image processing using LG's new Alpha 9 Gen 2 CPU. The "line view" mode partially shows the TV, letting you see the clock, picture or music controls without taking up the full space.
Moving down to 4K UHD, the company is debuting something called Crystal Motion OLED in a 65 inch display, which is said to have the world's fastest MPRT (Motion Picture Response Time) of 3.5 milliseconds.
"Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system", said LG.
LG's extraordinary wallpaper-like Signature OLED TV W, released past year, is still priced over £3,800 for the 65-inch model. On Monday, Vizio and LG announced they were also adding support for AirPlay and HomeKit. Apple has traditionally been closed off when it comes to giving outside hardware companies access to its ecosystem, but it may recognize it as the key to growing its increasingly important services business, which includes apps, movies, TV shows and music.
This is all wrapped in a brushed aluminum casing with a wool speaker cover.
LG did not disclose pricing for the roll-up television.
With Apple HomeKit support, customers will also be able to control their LG TV using the Home app or by asking Siri.
About LG Electronics Canada Inc. The company did not say when it would sell the technology or how much it would cost.