The service offers Hollywood movie titles like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, and True Romanceand TV shows like Fringe, Heroes, The Bachelor and Without a Trace.
The company said its existing video content - trailers, interviews, and original short series - will be integrated into the new service.
As far back as August, we reported that Amazon and IMDb were teaming up to launch a new ad-supported streaming service for Fire TV devices in 2019, offering free access to a huge number of movies and TV shows. Freedive represents a bigger push to monetize video content with full-length movies and hit TV shows.
Variety is reporting on Thursday that Amazon is launching a brand new ad-support video-on-demand service called "Freedive".
IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows.
"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement.
IMDb Freedive is available beginning today at http://www.imdb.com/freedive, on IMDb's website via laptop or personal computer and on Fire TV devices. Presently, Freedive is only available for the U.S customers.
Amazon Prime Video, the video over-the-top (OTT) platform run by e-tailer Amazon India is expanding its regional content by adding two more languages - Punjabi and Gujarati, starting next week, Vijay Subramaniam, director and head, content, Amazon Prime Video, told ETBE.
Late past year, YouTube started showing ad-supported movies, too. Meanwhile, Amazon's entire ad business has been growing rapidly, and it is now the No. 3 digital ad company in the USA, according to eMarketer.