"Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages", the company added.
Rather than viewing Allo as the mistake and waste of time that many people saw it as, Google appears to view the service as a testing ground for features. Maybe. That's because Google has now confirmed that it will be shutting down Allo, moving users over to Hangouts Chat and Hangouts Meet instead.
Allo was launched in September 2016, and at the point, was touted to take on WhatsApp, though it entered the fray very late.
Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005. In a way, this should provide some clarity on the current state of Google's messaging app ecosystem and which apps you'll want to pay the most attention to. "Earlier this year we paused investment in Allo and brought some of its most-loved features-like Smart Reply, GIFs and desktop support-into Messages". The company's also continuing to develop Hangouts into a workplace collaboration app, helping it to rival the likes of Slack. At its height, the app had the attention of less than 50 million users.
For the dustbin: Hangouts Classic and Allo.
As for Hangouts, the venerable chat app that launched with Google+, the company basically confirmed it would go away at some point last week, with users being "upgraded" to the Hangouts Chat and Hangouts Meet services now available for businesses.
Today's announcement does a certain amount to change all that, but still leaves Messaging, Duo and Hangouts doing more or less the same job in a different way. On the other hand, Google's video calling app Duo has been doing fairly well, and the completely doesn't plan to stop development on it.