Activision Blizzard Explains Why it’s Giving Away ‘Destiny 2’

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Destiny 2: Forsaken Failed To Meet Sales Targets

It may have pleased critics but Activision worry that even after Forsaken they still have to "fully re-engage the core Destiny fanbase".

The game's popularity has ebbed and flowed several times over the two sequels but after this year's expansion Forsaken it's seemed to be a on a relative high, at least in terms of critical response and general fan approval.

"Destiny 2" active players grew over the past quarter thanks to the release of expansion Forsaken, but Activision Blizzard still isn't happy with its sales, so it made a decision to give the game away for two weeks, the company's CEO and president told analysts during an earnings call this week.

"We have not yet seen the full core reengage in Destiny, which has kind of led to the underperformance against expectations to date, ' he added. 'Some players we think are still in 'wait and see" mode. So when you're in, you're deeply engaged. "If you're not, we're hoping now is the time to work and to bring players back in and to win them back".

Destiny 2's not exactly in crisis though as the number of monthly active users still grew compared to both the last quarter and the a year ago - so it's not as if player numbers are falling.

Johnson also mentions plans to "improve the pace of innovation and cadence of in-game content" in a bid to coax lapsed Destiny 2 players back to the game and spend more money on microtransactions.

Speaking on an earning's call in regards to how well their franchises have been doing, Activision COO Collister Johnson noted that Destiny 2: Forsaken has "under-performed". It really came out of Activision and Bungie working together to address community concerns post-'Destiny 2' holistically.

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