Google Chrome 71, due in December, will block what it calls "abusive" ads-ones that employ deceptive elements to trick users into clicking them them, Google said Monday. Sites that persistently contain those types of advertisements, which gain clicks through deception such as by showing fake "close" or "play" buttons or misleading warnings, will be affected by the change.
Such abusive ads are something Chrome users have had to put up, even though Google has tried in past iterations of Chrome to stop them. Barring that, the new version of Chrome will simply block every single one of the ads on your site. In the interest of user control, the company says Chrome users can disable its ad ban through their browser settings.
Google revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections.
"In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads", he added. When an issue is reported, Google will give the site 30 days to correct the issue before it starts blocking the site's ads in Google Chrome. If a legit company name, logo and branding is missing; the ad is misleading and would, therefore, be termed abusive. "So are ads that are created to mislead or trick users into interacting with them", Google notes. Instead it will use any complaints about a site as the starting pistol for a 30 day warning that it's time to pack in the amusing stuff.
This will include sites with pop-ups and new window requests which do things like redirecting pages. Failure to do so will result in Chrome blocking all ads on those pages. It will introduce this functionality with Chrome 71.
The update is part of Google's longstanding fight against abusive ads on the internet. Phishing is done by abusive ads that attempt to steal personal information of the user. Its all new Firefox 63 update packs Enhanced Tracking Protection designed specifically for those looking for more privacy, across the board, and not just limited to incognito.