Doug Ford announces plan to bring $1 brews back to Ontario

Buck a beer promise was not going over well with these beer drinkers gathered outside Barley Days Brewery to protest the plan

Buck a beer promise was not going over well with these beer drinkers gathered outside Barley Days Brewery to protest the plan

"There are no tax dollars that are being reduced to allow for the buck-a-beer", said Mr. Fedeli.

"We promised buck-a-beer and we're delivering on our campaign promise", he added.

Doug Appeldoorn, owner of Toronto's People's Pint Brewing Company, said creating a buck-a-beer for his company would be nearly impossible.

In a Twitter video released on Interntional Beer Day, Friday, he said "We have 260 of the greatest brewers anywhere in the world", Ford said on his Twitter video. "This included a promise to bring "Buck-a-Beer" back to Ontario. Today I am proud to say: Promise made, promise kept".

Starting Aug. 27, the Ontario government will lower the minimum price of a bottle or can of beer to $1 from $1.25.

"I don't think a lot of breweries will be participating in this", Meek said, "I think it's a bad idea".

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers.

Ontario's previous buck a beer was changed by the Liberal government in 2008 as part of its social responsibility mandate. He says any brewers that agree to lower their prices will be given LCBO promotional considerations such as "limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts".

For example: now, with the minimum price for beer set at $1.25 for 5.6 per cent alcohol or less, a 24-pack of Molson Canadian will cost about $40 at the Beer Store.

Even a brand like Laker, which once prided itself on its $1-a-bottle price point, is retailing at $1.95 for a 473 ml can.

"There are no financial incentives - the tax portion of the beer is not being reduced". It's not clear how many brewers will take the Premier up on his offer.

The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.

"This is voluntary. We aren't forcing breweries to sell for $1", the source said.

Scott Simmons, president of the Ontario Craft Beer Association, told CBC Radio's All In A Day that craft beer has been the fastest growing category of beer in the province for a number of years. "Here we have a premier who is cutting income to the very poorest amongst us as a priority, and at the same time subsidizing buck-a-beer", referring to the recent cancellation of the basic income pilot program.

Breweries in the province have also been outspoken against the challenge.

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