Canada, United States and Mexico have been awarded the 2026 FIFA World Cup after the United bid defeated Morocco by 134 votes to 65 today.
Usually referred to as just the World Cup, the tournament is the biggest sporting competition on the planet.
Arguably the greatest strength of the North American bid is the vast array of already-built stadiums available to organisers, ranging from iconic World Cup venues such as Mexico City's Azteca Stadium to state-of-the-art large-capacity arenas. The United States will host the remaining 60, including the final.
That, along with the promise of major revenues from North American sponsors and television networks, was appealing to Federation Internationale de Football Association, an organization that has been beset by global corruption scandals, concerns over exorbitant costs related to previous tournaments, and allegations of widespread labor and human rights abuses around the 2022 World Cup in Qatar.
"What's changed is that this time the 2026 bids were decided on the floor of the Congress, not in a smoke-filled room where people didn't know whose votes were being traded for what", he said.
Bid officials have given bullish financial projections, forecasting a record-breaking multi-billion-dollar profit for the expanded tournament. "It should be based on the merits of the bid. Football for all", said Cordeiro.
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Willa Frej contributed reporting.