Wallabies star Israel Folau has reportedly had his sponsored auto confiscated over his anti-gay stance.
It is understood the Wallabies and Waratahs are both keen to re-sign Folau, while several NRL clubs are reportedly circling the former Melbourne Storm and Brisbane Broncos player.
Cheika, though, refused to be critical of the devout Christian when asked what would be his message to Folau if he was "a young gay rugby boy who's ever read Izzy's posts and wondering if he'd ever belong in rugby or in life".
Cheika was speaking on the issue for the first time after Folau caused mass outrage with is controversial views.
"What's happened has happened, it's been dealt with now, and it's not going to be ongoing, so it's not going to be an issue", Cheika told Macquarie Sports Radio.
"Self-esteem in people, no matter who they are, is extremely important - self-belief, self-esteem - and if that's something that you don't agree with, then you detach from that."
"That way it'll be, "he's no longer my idol" if that's the case, if that effects (me) like that".
And Cheika went on to add deflect that it is also a parental responsibility to keep their kids protected from harmful posts.
However, that message didn't appear to hit home as Folau this month posted a link to an inflammatory video You Tube video titled, "It's Time To Get Right With God".
"Us as parents, which I am, and as coaches, which I try to do with the [Wallabies] lads, because it happens all around".
"It's about trying to build that self-belief in them, so they're not affected by those things, because we don't want people to be affected by stuff like that".
"Fullback for me. He's too invaluable around defusing high balls", the coach said. If you want to get him on the edge to play kick ball to him, you can manufacture that to him, just like the Tahs did in that game when he was on edge.
"He was devastating in that space".