The Facebook-owned app is working on a new "Usage Insights" feature, which will inform users the length of time they spend within the app.
If you've ever wondered how much time you spend flipping through photos on Instagram, then you're about to get a wake-up call. We're exploring shame, narcissism and bloggers unveiled on #GirlsWithGoals Listen in on your iPhone or Android now. This feature is known as "Usage Insight" and is now hidden.
The feature was initially spotted within the app's code, but Instagram founder Kevin Systrom has since confirmed the tools are incoming, replying "it's true" to a report from TechCrunch, before elaborating in a pair of tweets.
Whether or not this feature will include reminders like YouTube had added to nudge users to take a break if they have been using the app for too long is unclear right now.