After adding a real time Trending chart for songs last week, YouTube today is beginning to roll out expanded artist, songwriter, label, and publisher credits on music videos. Automatically generated YouTube videos under "Topic" been doing this for years in their descriptions, using data supplied by the label or distributor that could be extremely thorough or entirely absent for an artist, even from album to album.
Up until now, videos featuring music would have to write credits for music video directors and producers and featuring artists in the description.
The news comes three months after Spotify announced that it was adding songwriter credits to its desktop platform, via information obtained from record labels. The option will be available to both verified and fan-made accounts and videos, and will include a link to the artist's official page in a newly opened tab in the browser.
"Music in this video" strives to provide greater recognition and exposure to the people who contribute to the creative process.
This data is being fed into YouTube's Content ID technology, which ultimately allows copyright owners to identify and manage their content. "There is so much more we can do to establish a better situation for music creators and this is great step forward".
John called songwriters the "heart and the soul of songs, so it's wonderful seeing them get the credit they deserve".
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".
Martin Bandier, Chairman and CEO, Sony/ATV Music Publishing, said: "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked". It is why I have long called for all online music services to properly acknowledge their contribution by displaying writer credits.
The news is part of YouTube's wider efforts to build more bridges with rightsholders ahead of the relaunch of its YouTube Red and Google Play Music subscription services, which is expected to happen later this year. When I read, "produced by", I wanted to know the significance of these credits and know more about who was being credited.