The two companies declined to disclose financial details of their partnership, like how the revenue would be shared for each piece of Lord & Taylor clothing sold on Walmart.com. Lord & Taylor itself provided a longstanding and meaningful slice of that and in a statement this week, she said getting her fashion and retail start there gave her a "passion for the brand".
"As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience".
But today, the company has higher aspirations - including making its website a "destination for fashion", said Denise Incandela, head of fashion for Walmart's e-commerce operations in the United States. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers". "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands".
The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its almost 12,000 stores worldwide. To distinguish Walmart.com's premium shop, a "Premium Brands from Lord & Taylor" header will run across each premium brand page.
Lord & Taylor got a lifeline from Walmart Inc.
The new Walmart.com is nearly here. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
The move to Walmart by Lord & Taylor is part of the discounter's push to up its apparel game.