But why did EA even try to monetize Battlefront II the way it did? Now EA says it can't afford to mess things up again-and that they won't.
"We have to take action and show people that we're serious about building the best possible products, that we're serious about treating the players fair, and we're here to make the best possible entertainment that we can, and in the cases where we don't get it right, we just have to listen and learn from it and be better". Well, we've seen other games - most notably Overwatch - get away with being a full price title that so happens to feature loot boxes containing cosmetic items. Premium currency is due to return next week, but the new progression system is much better. With the loot boxes and microtransactions gutted from Star Wars Battlefront II, it is claimed that people "appreciate what we've done, players are coming back, and we're seeing stronger engagement numbers". "It doesn't mean we will stop", Soderlund explains. People seem to think that for the most part, we got it right. We'll continue to improve the game, we'll continue to push on these things, and we'll have to be very cautious with what this means for future products'. The publisher has been described as a "learning company" that puts its newfound knowledge to good use-especially when these lessons can potentially jeopardize or disrupt its billion-dollar business.
"I'd be lying to you if I said that what's happened with Battlefront and what's happened with everything surrounding loot boxes and these things haven't had an effect on EA as a company and an effect on us as management", Söderlund told The Verge.
All in all Battlefront II's massive controversy has humbled EA, and taught the publisher that it can't just expect to pack in lootboxes or similar monetization strategies it uses for games like Federation Internationale de Football Association into commercial brands like Star Wars. Further, it is determined to avoid the same pitfalls with its upcoming multiplayer releases: the next Battlefield game and BioWare's Anthem. For games that come next, for Battlefield or for Anthem, players made it very clear that we can't afford to make similar mistakes.