Disney Reorganizes Consumer Products, Streaming Businesses

Disney announces a strategic reorganization of its business ahead of the launch of its Netflix rival		
		
	Sarah Perez

       @	   
   	7 hours

Disney announces a strategic reorganization of its business ahead of the launch of its Netflix rival Sarah Perez @ 7 hours

Kevin Mayer, who has recently served as chief strategy officer, working on the purchases of Pixar, Marvel, Lucasfilm and BamTech, a streaming-focused company, was named chairman of a new Disney division: Direct-to-Consumer and worldwide.

The segments include a newly formed Direct-to-Consumer and International; Parks, Experiences and Consumer Products; Media Networks; and Studio Entertainment.

Photo Disney's chief executive, Robert A. Iger, said the reorganization was aimed at "strategically positioning our businesses for the future", but did not mention the pending acquisition of various 21st Century Fox businesses.

It will also include BAMTech, which the company acquired from Major League Baseball past year, as well as the soon-to-launch ESPN+ streaming service, the Disney-Branded streaming service set to launch in 2019, and the company's stake in Hulu.

Disney also combined its theme parks business with the consumer products unit that licenses characters for toys, apparel and other merchandise.

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