'Tide In, Dirt Out': Deadly Detergent Eating Flashmob Jumps to Dangerous Scale

Tide Pod Challenge: Teens risk death in crazy new social media trend to eat detergent tablets

Tide, Rob Gronkowski team up to warn people not eat Tide Pods

An incredibly stupid craze is dominating social media these days, and you probably aren't going to believe it until you see it.

Garth Schumacher of the Fond Du Lac, WI, fire department, said, "My first reaction was, how dumb is this?"

Tide Pods are no longer being used for washing clothes, and Tide isn't happy about it. "No one should be putting anything like that in their mouths, ya know?"

A potentially deadly new trend is sweeping social media - and parents are being warned to be on the lookout.

. Warnings to keep the detergent packets out of the reach of children have been around for years.

Back in 2015, the Onion published a joking article from the perspective of a child wondering what it would be like to eat the highly enticing red and blue-colored detergent, looking like sweets. The so-called "challenge" of eating the pods started in 2016, but the ridiculous trend has recently experienced a resurgence thanks to a series of memes depicting the pods as "forbidden fruit".

Krug said, once you eat it, the damage is done. At least 10 deaths have been linked to ingesting detergent pods, according to the CBS News report.

"So, you'll get burns to the skin, burns to the eye, a lot of problems that are more severe burns to the respiratory tract, burns to the esophagus", Krug said.

If you're not persuaded yet, take it from Tide itself.

"On Friday evening, Tide's Twitter account posted a video featuring Gronkowski that included the capiton "'DO NOT EAT.' - GRONK".

Partnering with New England Patriot's tight end Rob Gronkowski, Tide has put out a fun, viral PSA reminding viewers that eating Tide Pods is a "NO NO NO NO NO NO NO".

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