At this year's show, we'll be closely tracking the voice platform battle between Amazon Alexa and Google Assistant.
Microsoft would do well to increase its OS-led foothold in the business marketplace, as digital assistants will in all likelihood be an everyday facet of the workplace within the next few years. While Amazon's showing was more muted, the online retailer did use CES 2018 to announce that Alexa would be coming to wearables everywhere.
Toyota suggests a number of ways users could use Alexa in the auto, such as for taking notes and setting reminders, activating apps, or for controlling other smart devices, such as the heating and cooling on your house. Companies like LG and Samsung were some of the biggest players in the event but Amazon, Asus, Acer and many other brands including those that make popular PC peripherals also made their presence felt in the event.
The problem with Google's new assistant is privacy. After Google did not grant permission for Amazon's Echo Show to present YouTube content, Google thought it would be a good idea to make their assistant able to have YouTube content. "Enabling instant access to Google services from the IVI provides new experiences for OEMs to deliver as they continue to seek new ways to connect drivers".
Google and Amazon weren't alone in voice assistant news this week.
On top of the Google Assistant integrations, Panasonic also announced it was working with Amazon to introduce Alexa natively to the next generation of in-vehicle infotainment (IVI) systems.
Google Assistant has been around a while, and one of the things it was lacking was a dedicated, comprehensive directory on the web that tells you what it can do. Sure, there are other digital assistants like Cortana and Siri out there, but Alexa and Google Assistant appear to be the more dominant platforms.