South African political party protesters storm H&M stores over monkey hoodie ad

Members of the Economic Freedom Fighters protested and trashed H&M stores in Gauteng on 13 January 2018 after a racist advert sparked outrage

South African political party protesters storm H&M stores over monkey hoodie ad

Floyd Shivambu, spokesman for the Economic Freedom Fighters party, praised the action, saying the retailer was "now facing the consequences for its racism".

No injuries have been reported and no arrests were made.

Earlier this week‚ the Swedish clothing company withdrew sales of a green hoodie with the inscription "coolest monkey in the jungle" after complaints that the ad featuring a black child had triggered accusations of racism.

In one video, claimed to have been taken at the Menlyn Park store, one of red shirted activists is seen trashing displays, kicking over and pulling down clothes rails as well as pushing over mannequins.

"#SAPS members had to intervene and dispersed the group of protesters by firing rubber bullets".

Terry Mango, originally from Kenya, is the mother of the five year-old featured in the ad.

"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)".

"We are not going to allow anyone to use the colour of our skin to humiliate us, to exclude us", he added. We don't want them to say anything to us, we are telling them to close the shop.

Others pointed out that the mess and chaos caused would also be left to black workers to clean up.

The image advertising the £7.99 jumper was removed from H&M's United States and United Kingdom websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".

In a statement posted to Instagram last week, H&M said it had removed the advertisement and garment.

She said the hoodie was "one of hundreds of outfits my son has modelled", and urged people to "stop crying wolf all the time".

She said they would continue to monitor the situation and would open the stores as soon as everything was safe again.

H&M has since apologised and removed the image as well as the sweater from retail.

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