"Our position is simple and unequivocal - we have got this wrong and we are deeply sorry". "The image has been removed from all online channels and the product will not be for sale in the United States", the company wrote.
The statement continued: "It's obvious that our routines haven't been followed properly".
"This incident is accidental in nature, but this doesn't mean we don't take it extremely seriously or understand the upset and discomfort it has caused", the apology reads, "Racism and bias in any shape or form, conscious or unconscious, deliberate or accidental, are simply unacceptable and need to be eradicated from society". The advert sparked severe negative reactions on social media, with people calling it racist, negligent and inappropriate, and accusing the brand of lack of awareness of social issues. This is without any doubt.
And while celebrities and social media have come out against the hoodie, the model's mother doesn't see what all the fuss is about. "We'll thoroughly investigate why this happened to prevent this type of mistake from happening again".
According to a screenshot reported by BET, Mango said, "That's my son..." Stop crying wolf all the time, unnecessary issue here.
The mother of the black boy from the H&M picture has spoken and she doesn't see the big deal about the sweater.
"How can you fight racism if you make racist remarks?" James wearing a crown accompanied by the words "King of the World". And we ain't going for it! He said, "Enough about y'all and more of what I see when I look at this photo. We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so attractive!"