With his throbbing new single "My My My!"-one of the first great songs of this young year-Sivan is celebrating pure joy, the feeling of being swept up and rendered invincible by new love". "Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you've always wanted to, and dance the way you feel - hopefully even to this song".
POP EMERGENCY! Troye Sivan is back with a new track and video and 'My My My!' is basically the bop of the century.
He continued: 'I'm a musician, I'm a producer, I have 200-plus songs coming out by February and I work on them every day...
The strobe-heavy clip, directed by Grant Singer (Lorde and Sky Ferreira), features an important warning in the beginning: "This video may potentially contain seizure triggers for those with photosensitive epilepsy". Soon, we're taken inside the warehouse of the industrial space where we see Sivan explore its grimy halls and dirty bathroom stalls.
Sivan's upcoming album is the follow-up to his full-length debut set, Blue Neighbourhood, which reached No. 7 on the Billboard 200 albums chart in 2015 and No. 6 on the ARIA Albums Chart in his native Australia. This promises to be a big year for him.