HMD Global acquires 'Asha' brand trademark, might soon revive the series

HMD Global acquires 'Asha' brand trademark, might soon revive the series

HMD Global acquires 'Asha' brand trademark, might soon revive the series

Now a new report is pointing towards the brand releasing a completely new series of phones in the coming months.

Some readers may remember from a while back Nokia used to have a feature phone brand dubbed "Asha"; the devices were highly affordable and particularly aimed at developing markets, though were available in developed markets also. The application for acquiring the trademark was originally filled in October 2011 but the Asha label has been transferred to HMD Global on 9th January 2018.

HMD Global brought back the Nokia brand into smartphone market previous year and launch quite a few smartphones and are now looking forward to launching the first Android Go Smartphone called the Nokia 1. This is just speculation on our part, however, but some in-development Android Go handsets will allegedly retail for as little as $32, which is quite competetive with what Asha phones used to cost at launch.

According to the filling via the EU Intellectual Property Office HMD Global may use the brand name for smartphones, so we might not see Asha branded feature phones and see smartphones instead.

All the Nokia Asha branded smartphones ran on Symbian Series 40 operating system. However, considering the ongoing competition in the smartphone market, the company is likely to leverage the trademark acquisition to develop new affordable smartphones. It is worth noting here that neither the trademark information at EUIPO nor HMD Global has so far confirmed any details regarding the Asha brand label. Google recently revealed several Go version of its apps including Gmail Go, Files Go, Google Maps Go, YouTube Go and more.

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