Here are a few of the most impactful voice assistant integration announcements to come out of CES. Klipsch has in two separate press releases announced that several of its products will soon add support for two of the most popular voice assistants, Google Assistant and Amazon Alexa. The Smart Display will act like Amazon's Echo Show where you would get Google Assistant and not the Amazon's Alexa assistant. The smart home, vehicle and TV all seemed to have been touched by Amazon or Google. It seems Google is getting the attention now. Select Toyota and Lexus vehicles with Toyota Entune 3.0 App Suite and Lexus Enform App Suite 2.0 will be able to connect to Amazon Alexa, the cloud based voice service. Qualcomm is also in talks with Google for producing custom-made chips specific for the functioning of these devices. The only difference between the 8-inch and 10-inch version is the resolution, as the former supports high-definition (HD) while the latter is capable of Full HD. One way Google is reportedly looking to do that is by launching a revamped online store in February.
Google's Assistant also wasn't too far behind Alexa, with the company launching a range of new smart displays and other devices powered by the Assistant. However, the Mobile Accessory Kit is much simpler and uses Bluetooth to communicate to other devices. In its newest TVs, the Korean company will use Google's Assistant. Now, users have been able to issue voice commands to Android Auto in the past, but that was simply to invoke Google Voice search, which was limited in terms of functionality. "However, as we increasingly engage with more virtual assistants in our home, at work, in the vehicle - and everything in between - a cognitive arbitrator will ultimately be needed to connect the diverse virtual assistants, third-party services and content, and intelligent agents through an interoperable interface".