This is something that's launching first on mobile, and when asking something such as "Can Will Ferrell really play the drums?", you'll see a video that you can play in which Will Ferrell answers that question directly through a selfie video. The feature is now being piloted on mobile in the U.S., the company says.
This isn't the first time Google has opened up its search results to celebrities. Instead, Google has had them pre-record their videos in response to what it already knows are some of fans' most-asked questions typed into the Google search box. This year, Google expanded the feature to organizations like museums, sports teams and leagues, and people and firms associated with movie-making, later followed by local businesses.
With this launch, Google was trying to make its search engine itself a more social product, instead of only relying on the Twitter search results it aggregates to pull in these sort of shorter answers.
In the past, Google has offered up videos as the top result.
The difference here, however, is that the videos live directly in search, so they'll show up on the mobile web and through Google-owned apps and not just on a standard website video player or YouTube embed. In the Google app, the new bottom bar remains. Users will also be able to view the video in fullscreen mode.