Greggs unveils its first-ever Advent calendar

Greggs has apologised for replacing baby Jesus with a sausage roll

Not such a Merry Greggsmas after all! Bakery chain is forced to apologise after launching advent calendar that replaced baby Jesus with a sausage roll

Bakery firm Greggs has issued an apology after replacing baby Jesus with a sausage roll in a quirky advent calendar which is due to go on sale in Sheffield next week.

Yesterday, the firm announced a twist on the usual chocolate filled advent calendar by revealing that its festive offering would offer customers tokens to claim sausage rolls, pasties and other baked goods.

As a result a Greggs spokeswoman told Warrington Guardian sister title The Northern Echo: "We're really sorry to have caused any offence, this was never our intention".

The calendar does not contain any treats behind the doors.

The £24 calendar is pricey for Greggs, which is known for its cheap treats, but the chain says that the contents are worth between £35 and £60.

As well as the vouchers, each window also features a Greggs-themed Christmas scene, such as a Festive Bake being kissed under the mistletoe, and shepherds visiting a sausage roll in a manger, rather than the baby Jesus.

On the release of their first advent calendar, a Greggs spokesperson said: 'Novelty advent calendars have been around for years, so we thought it was time to take the concept up a notch'.

Altre Notizie