The data from Valassis, derived by a Google Consumer Survey, expects 71 percent of Cyber Monday shoppers will be prepping on the previous day, with 45 percent spending two or more hours in research efforts.
The Thanksgiving holiday is normally a time for comfort with the family but Black Friday has quickly become more of a black hole, sucking in everyone's gratitude and spitting out corporate greed.
"Rather than visiting one store or another to see what they have on sale, you can just visit Early Black Friday dot com and you can see everything that's going to be on sale this Thanksgiving Day, and on Black Friday", Vincent told KRMG Monday.
"Instead of being open the entire day, many stores will open only certain hours", said Ana Serafin Smith, spokeswoman for the National Retail Federation.
Today, Argos announced its plans for the imminent Black Friday 2017 deals happening.
You'll be able to find all of Argos' Black Friday offers on this link here, starting November 15th.
The Monday right after Thanksgiving is now called Cyber Monday.
About 70% of consumers in the US will shop Black Friday and/or Cyber Monday, When looked at as individual shopping days, Cyber Monday has a slight lead, as 71% of consumers responding to the survey said they intend to shop Cyber Monday, versus 69% who said they intend to shop Black Friday.
So their solution is online shopping. The Swedish retailer is saving its biggest deals of the year for the epic shopping holiday. On Black Friday itself, they will be joined by hundreds of head office workers helping out on the shop floor.
Ada Guilera Martinez, of Spain, spoke of her holiday shopping pereferences. "When I buy clothes, I like to try them on and make sure it's my size and looks good on me".
And while the number of stores closing or reducing their holiday hours may be increasing, so too does the availability of exclusives and doorbusters offered online.
Never met a sale you didn't ♥?
Still, by some estimates the number of shoppers who went online to make purchases past year was larger than the number who went to stores and bought items in person.
"When you are in the store with so many people, they just run around, it's so messy", Stendhal said. In some cases, comparison shopping isn't even possible.