And of all the unlikely things that feature could be, it's a cupcake ...
Google faced an online backlash when the feature launched as it used pink mini cupcakes as a measure of calorie burning - a 2 kilometer walk, Google Maps informed users, would burn 112 calories, or one mini cupcake. It doesn't just show you the calorie count of the potential walk, it shows you what it amounts to in junk food - and in cupcakes, a type of food that is particularly associated with women.
The reasoning was that calories are an abstract number to many people, and displaying them as cupcake equivalents would make the number more meaningful.
While Google might think this feature encourages healthy habits, for some, it feels, well, judgey.
Twitter user Taylor Lorenz summed up the attitude of many when she tweeted that the feature could be "extremely triggering" for someone with eating disorders. That's exactly the sort of snack a gaggle of Soylent-chugging gym nerds eternally cloistered in the amniotic sac of a Google conference room would assume we on the outside are shoveling into our maws, taking breaks only to unlock our auto doors or use our sticky fingers to order more mini cupcakes. The feature was in testing for the last week or so.