The iPhone 8 starts at $699 in the United States, while last year's iPhone 7 is now available for $549, making it a better value proposition than the newer model. But even with that downer note, we should never count out a new-generation Apple phone, ever.
There is both good and bad news for those consumers who have made a decision to wait for the Apple iPhone X to launch before deciding which handset they will buy next.
Otherwise, it's the same old same old.
This was bound to happen as customers are waiting for the iPhone X to hit the market, which might be a good change compared to iPhone 8.
As eager as you might be to get your hands on the latest iPhone, chances are that the scarce iPhone X shipments will prevent you from doing so.
While carriers continue to offer promotions for the new iPhone 8, they have been much more modest compared to the iPhone 7 launch past year.
It's possible the $150 price difference in the U.S. store is enough to sway customers, who do not see enough of a value proposition in paying extra for the iPhone 8. Carriers in the U.S. have been quite modest in promoting the new iPhone 8, especially when compared to the promotion for the iPhone 7 launch past year. Apple's iPhone 8 is definitely an upgrade but not a significant one compared to last year's iPhone 7.
The iPhone X, pronounced "iPhone Ten", features a 5.8-inch Super Retina OLED edge-to-edge display with 2436 x 1125 resolution and 458ppi, HDR support, Dolby Vision, HDR10, and True Tone.
The report also notes that the modest promotion of the iPhone 8 by USA carriers could also be a factor for the slow sales of the device.