Humble Bundle Bought by IGN, Terms of the Purchase Undisclosed

IGN Purchases Humble Bundle

Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently

Ever since that first Humble Bundle launched years ago, the company has grown into something of a giant in the space.

In some somewhat shocking news, it's been announced that media company IGN has acquired Humble Bundle. Instead, Humble explained that "we will continue to bring you all of our humble products, but with more resources and help from IGN". Humble branched into other services including a digital storefront, a monthly subscriptions service for games, and most recently as publisher for games like A Hat in Time.

According to the official press release, the Humble Bundle team and CEO Jeffrey Rosen chose IGN "because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity". In the same interview, Humble Bundle co-founder John Graham also stated, "We want to stick to the fundamentals in the short term". "If it's not broken, don't fix it", said IGN executive vice president Mitch Galbraith in a conversation with Gamasutra in regards to the deal.

However, I (as a reader of IGN and a customer of Humble Bundle) have faith in both companies to keep a reasonable amount of separation between the two. For those unfamiliar with Humble Bundle, it started as a semi-regular offering of bundles of indie games to raise money for charity. That shouldn't be too hard - Humble Bundle is already a very recognizable name among PC gamers, and with the kind of reach that IGN has, ramping up its fundraising goals shouldn't be any problem. Given that the site will continue to raise money for charity, with added help from IGN, the move should be a good one for all concerned, especially the charities.

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