Dan Helmer, fighting for the chance to represent the Democratic Party in its effort to oust Republican Rep. Barbara Comstock from the Virginia 10th congressional district seat, has found a novel way to criticize the incumbent for her reluctance for hold town halls.
In the video, Helmer takes us back to the bar scene in the 1986 classic Top Gun, wherein Maverick serenades Charlie to the tune of The Righteous Brothers' You've Lost That Loving Feeling. Just as the candidate prepares to break out into song, Mrs. Helmer, who plays a bartender in the ad, tells her husband not to do it.
I mean, yikes. I mean, the "VETERAN" shirt is a nice touch, but golly, this campaign ad is basically a 108 second-long train wreck. Either way, this isn't a great way to burst on to the electoral scene.
Helmer's ad was further mocked on Twitter. Hillary Clinton won the district by 10 points previous year and at least eight Democrats are vying for the chance to challenge Comstock.
The Bethesda-based company, SWAY, produced the video and, according to its web site, has worked for Wendy Davis' campaign for the Texas Senate and Joe Sestak's U.S. Senate race in Pennsylvania.
"Bet you can't get her to hold a town hall", a woman tells Helmer. "Planned Parenthood and Obamacare you voted against".
Despite the attention the video is generating, Helmer promised it would be his last musical performance.