"Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races", Rihanna wrote on Sephora's website, which sells the line exclusively. It began with creating a soft, matte glow using Pro Filt'r Soft Matte Foundation Longwear Foundation ("I'm 490, the darkest shade, thank you very much!" shouted Thot from the makeup chair) and ended with a shine-free finish courtesy of the line's innovative blotting offerings.
And on Tuesday, Rihanna was flying high in more ways than one, when she stepped out for a helicopter ride in the Big Apple with a small group of pals.
The fact that Rihanna's darker foundation shades are flying off the shelves proves something that black women have been pointing out for ages: when it comes to products for women of color, the beauty industry needs to do better. "I didn't care how long it took; I was going to make sure that we covered most skin tones".
The line has been praised for its diversity and inclusivity. She is having fun. "I hope that fans, makeup lovers, and makeup artists feel that".
The one thing that we got the most excited about within the collection, was the genius magnetic design for the hide, contour and highlight sticks. Cover Fx advertised its 40 shades of foundation the same day Fenty Beauty was released. Over the past few weeks, RiRi has been teasing us with sneak peeks but tomorrow, once our hands are on the goods, we know we'll be singing Where have you been all my life? "I kept saying, 'There needs to be something for a dark-skinned girl, there needs to be something for a pale girl, there needs to be something for everyone in between, '" she said at the Fenty Beauty press event in NYC. However, it's the yellow gold "Trophy Wife" that seems to be everyone's favourite.
The make-up line's campaign was kept simple, portraying models of various skin tones wearing her diverse products.
In just a matter of hours, the star's premium beauty line proved to be phenomenally successful with fans, as it sold out both online and in stores.