Marshawn Unscripted? Raiders' Lynch to Get His Own Reality Show

Facebook pays millions for reality show on NFL's Marshawn Lynch

Marshawn Unscripted? Raiders' Lynch to Get His Own Reality Show

Facebook is planning to spend up to $1 billion on original shows, the Wall Street Journal reported.

Facebook is betting big on its Watch video service.

The company isn't commenting on its spending.

The show will launch later in September, with eight short (10 to 15 minutes) episodes covering Lynch's "antics" - the first has him learning to drive a race auto until he ruins the tires.

Giving Lynch an ability to star in front of a live camera with no script might prove to be the most-genius endeavor Facebook has ever conducted.

The first episode will feature Lynch taking racecar driving lessons, "until he ruins the tires of the auto". Lynch's Beast Mode Productions will produce it in conjunction with Bleacher Report's entertainment division. Neither Facebook nor Bleacher Report would tell Reuters how much is being paid for the Lynch show. Bleacher Report has full creative control but Facebook will retain exclusive rights for a period of time, after which Bleacher Report is free to use the content as it pleases. With that said, it's not at all surprising that Facebook would snap up a show on Lynch.

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