Apple unveils three new iPhones, hails 'biggest leap forward'

iPhone 8: New Apple handset likely to be less interesting than iPhone X, but sell far more

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Front and back cameras feature portrait lighting. From a new edge-to-edge display to an Augmented Reality camera and more.

As Apple CEO Tim Cook said in his opening remarks, "It was only fitting that Steve would open his theater".

With the fingerprint sensor gone, the iPhone X uses the new Face ID features. In addition to the iPhone X, the company is releasing an iPhone 8 and 8 Plus, which look similar to the iPhone 7s but have a new glass design and a new faster processor, the A11 Bionic.

Those phones, Apple said, will shoot pictures with better colours and less distortion, particularly in low-light settings.

Data from previous years suggests that the price you can sell your old iPhone for usually drops after a new model's announced, and then falls further again shortly after new models go on sale in the UK. Some Android phones have also previously eliminated the home button and added edge-to-edge screens.

Daniel Sparks owns shares of Apple.

Before getting to the new iPhones, the company unveiled a new Apple Watch model with cellular service.

The Apple boss called the new device the "future of the iPhone", and announced it will feature new facial recognition technology called Face ID. Or you could try going to a retail location on September 22, of course.

The rumor mill prior to today's event has been controversial. "It's taken some time but we can now reflect on him with joy instead of sadness". With all the impressive specs of the iPhone X comes an impressive price tag: $999 for the 64GB. Now you can unlock your phone simply by looking at it. It features richer colors thanks to a new technology called OLED. By shrinking the process, Apple was able to include more transistors in a smaller space, which is expected to boost performance and battery life.

The much-awaited Apple iPhone 8 India price will start at Rs 64,000 for the 64 GB version. Apple also revealed that Apple Watch is now the No. 1 Smartwatch in the world. It'll also detect abnormal heart rhythms.

Cellular connectivity comes to the Apple Watch as the new product line is seeing massive sales growth. The Cellular variant will ship for $399, while the non-cellular variant will ship for just $329. And shipments for all these devices start on September 22. AT&T says its plans are $10 a month.

At Cell Phone Repair Toledo, which is located in Holland, store manager and tech repair specialist Keyvon Brown watched the live streaming event.

Many rival devices already offer these features.

The new Super Retina screen is an HDR display that supports Dolby Vision and HDR10 for improved video and visuals.

Apple officially unveiled its Apple TV 4K following the Apple Watch Series 3 reveal. At the heart of the Apple TV is A10X chip, it's the same chip one on the iPad Pro.

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