He described the previous rollout of camera functionality across all of Facebook's apps as "act one". He also said that Facebook isn't anxious about "no innovation" allegations and defended copying Snapchat by saying that it was the ground work for Facebook's Camera Effects Platform for developers.
Launched yesterday by Mark Zuckerberg, F8 2017, Facebook's annual developer's conference, opened with some major new features coming to your Facebook page.
Over the last couple of years, Facebook has been closely working with Oculus, its augmented reality unit.
Mark Zuckerberg has revealed Facebook's new Camera Effects Platform to a developer event in California, created to give developers the power to build AR tools.
"We're not just going to build basic cameras, we're going to build the first mainstream augmented reality platform", Zuckerberg said.
While Facebook has a vision for how we could be using our phones, the company is also pushing its virtual reality (VR) hardware. Now, after replicating Snapchat's popular AR filters, Facebook is aiming to go one step further and use its army of developers to make this war more vicious.
Also mentioned was Facebook Spaces, an innovative plan to turn VR into a social experience, instead of purely a gaming platform. The company has released the closed beta of its AR Studio platform, which will be "open" in later stages. Also part of the introduction, Facebook launched Facebook Spaces, a virtual reality app where users can view Facebook content with friends in VR, including 360 videos and photos that can transport you to new places. The company wants the app to allow plans to be made without leaving; one example used was their desire to make it possible for people to speak to their friends about a night out, buy tickets for a concert and book a table for dinner, without closing the app.
Since the Messenger Platform debuted a year ago, the ecosystem has more than 1.2 billion people, 100,000 developers and 100,000 monthly active bots, and two billion messages are sent between people and businesses on Messenger every month.
People can now add in a bot directly in a group thread and share the conversation and experience.