In the USA, there's also a version of the Fire TV Stick with the Alexa controlled remote, though it is unclear if this version will come to India.
Fire TV made its USA debut in 2014.
Still, given how aggressive Amazon is being in India, I won't be surprised if Echo and/or Echo dot are launched in India before the year is out, while Google takes its own sweet time launching Home.
Stunning video quality - With an ultra-fast quad-core processor and support for 802.11ac MIMO Wi-Fi, customers can rely on fast, fluid performance without buffering.
The device, a content streaming product, comes in the form of a USB stick and opens up a world of content streaming options to viewers. The prefetching can help reduce data usage by up to 50 percent, Amazon says.
Google Chromecast 2 is one the trusted video-streaming devices available in the market today.
Amazon's Fire TV Stick is a streaming media device that plugs into an HDTV and lets customers to access movies, TV shows, apps and games.
Bharti Airtel announced a partnership with Amazon for Amazon's Fire TV Stick with Voice Remote, which was launched in India Wednesday.
Fire TV buyers will have to pay subscription fees for accessing streaming services other than Amazon Prime Video except the ones that have partnered Amazon like Eros Now and Gaana. The device will be available on Amazon India and select retailers including Reliance Digital and Croma starting tomorrow.
Meanwhile, Amazon continues to bolster its India content offerings with the launch of animated series Baahubali: The Lost Legends, based on the epic Baahubali film franchise. This is done by studying the customer's watchlist and reccommended viewing list. Using this, the device predicts what viewers may watch next, preparing them for playback in advance. According to Whitten, ASAP can improve the streaming time by over 50%.
Now in India, the Prime membership includes access to Prime Video, with the first thirty days being free. Whitten said that nearly all the content are available in HEVC format.
Data regulation: The Fire TV Stick also allows users to manage their data consumption.
The device also supports voice-enabled commands.
The device comes with a remote to navigate through apps, videos and music.
Amazon Prime Video's biggest advantage in India right now appears to be that it has a lot of regional content, including movies, and television shows, which are missing on rival Netflix. Similarly, You Broadband customers buying Fire TV Stick will get 240GB data free for three months.
Even Airtel has tied up with Amazon and is giving 100 GB free data to its broadband users who have bought the Amazon Fire TV.