Rolling over to other releases of the day, Apple also revealed a new TV App for its smart TV line-up. (NASDAQ:AAPL) showcased the new line of "revamped" MacBook Pro laptops at the company's "Hello Again" event at its Cupertino headquarters on October 27.
The move is likely to harm Apple's efforts to position its already premium devices as enterprise IT contenders. Also the 11-inch MacBook Air seems to have been pulled out by Apple even from the online stores.
At least for now, the new Touch Bar and Touch ID features will be available only on higher-end models - a 13-inch MacBook Pro starting at about $1,800 and a 15-inch MacBook Pro at $2,400. MacBook Pro have a 256GB PCIe-based onboard SSD and a 512GB PCIe-based onboard SSD, a 16GB of 2133MHz LPDDR3 onboard memory, and 2.6GHZ quad and 2.7GHZ quad-core Intel Core i7.
Craig Federighi, Senior vice president of Apple for engineering, said that the new models have operational keys for Siri function and allow switching of users using fingerprint identification.
The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 per cent thinner and has 20 per cent less volume than before, and weighing just 1.83 kg is almost half a pound lighter. It's able to connect to the MacBook Pro or MacBook using a single USB-C or Thunderbolt 3 cable, which can also provide 60W of power for charging. Like the iMac in years past, analysts say the new Surface machine has a premium price and features that will most likely appeal to visual designers and other creative professionals. Both Cook and Schiller further clarified that Apple is doing this so people buying the MacBook Pro will have a choice of the just the very basic model or the more sophisticated 13-inch model.
Instead of launching an iPad Air 3, Apple introduced the iPad Pro and the iPad mini 4.
The new 15in MacBook Pro, at 15.5mm thin, is 14pc thinner and has 20pc less volume than before, weighing four pounds.
Besides that, the new MacBook Pro comes with the embedded Touch ID sensor powered by the T1 chip which is paired with the Touch Bar.
Design: If you have been using the previous generation MacBook Pro models then you will instantly notice the new dimensions incorporated in the newly announced models of the device.
Apple began taking orders on Thursday, with touch-enhanced models promised to begin shipping within three weeks and the standard keyboard version available immediately. The Touch Bar will change the key set up according to the application running on the screen and will be customizable according to the user's needs.